![]() ![]() This is an urgent need because some methods to encourage vaccination, such as correcting myths about vaccines, have been shown to be counterproductive and inadvertently discourage vaccination," said senior author Matthew M. "Our study helps clarify how different types of messages influence parents' intentions to vaccinate their children against COVID-19. Intentions to vaccinate children among parents who received this message did not differ significantly from the "control" message, which simply provided information about the anticipated timeline for authorization of vaccine in children. One message type-that the vaccine was "well-tolerated" with few side effects, delivered by the child's doctor or nurse in a hypothetical scenario-was found to be ineffective. ![]() Our findings that the 'trusted parents' and 'safe and tested' message types increased Black parents' intentions to vaccinate their children could inform vaccination campaigns and hopefully help to effectively reach these families." "In our study overall, Black parents were least likely to intend to vaccinate their children against COVID-19. Milburn Smith Child Health Outcomes, Research, and Evaluation Center at Lurie Children's and the Department of Pediatrics at Northwestern University Feinberg School of Medicine. "The COVID-19 pandemic has had a disproportionately negative impact on historically marginalized racial and ethnic groups, and we wanted to understand if some message types would be better at reducing the inequities in vaccination intentions among parents," said lead author Marie Heffernan, Ph.D., Assistant Professor at Mary Ann & J. The study was published in the journal Pediatrics. Findings suggest that these two messages were especially encouraging to unvaccinated parents and Black parents. Strikingly, all racial and ethnic differences in intentions to vaccine their children disappeared when parents received the "trusted parents" and "safe and tested" messages together. After reading this message paired with the "trusted parents" message, parents responded with significantly higher intentions to vaccinate their children. In another hypothetical scenario, parents read that their child's doctor or nurse delivered a different message that emphasized that the COVID-19 vaccine is safe and thoroughly tested in children. This "trusted parents" message was particularly effective among unvaccinated parents and Black parents, who tend to be the most hesitant to vaccinate their children. But they ended up deciding that it was the best way to fight COVID-19, and the vaccination went fine. Some of them say that they weren't sure at first about whether the vaccine is safe for kids. You hear from other parents you trust that they have vaccinated their children against COVID-19. ![]()
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